YellowFirst (‘YF') is a services and consulting company formed by a group of passionate folks with an international reputation for shaping original, feasible and effective service and product solutions. We believe that a successful project is rooted in a deep understanding of its objectives and we take great care to listen to our clients, the end-users and each product influencer often forging long-term relationships. Although our approach has been cited as original and unconventional, our underlying principles are transparency, simplicity and a belief that functional need and emotional response demand equal consideration. YF is led by a group of partners all of whom remain very much hands-on. We have chosen to keep our company relatively niche thus preserved our agility, our humility and our focus for quality.